Free tools · No fluff
The tools we run on real shoots. Free.
Teardowns, templates, checklists, and guides from a working LA production company — the same documents our crews shoot from. Take what's useful. Come back when something's in motion.
Artists · Venues · Brands
Free 60-Second Video Teardown
Drop a link to your last video. A director records what's holding it back — hook, pacing, package — and how to fix each one. 4 slots per week.
Get a teardown →
Artists
The Artist Hook Formula
9 hook rules from 1,000+ tracked artist posts. The multipliers are measured, not guessed — named entities, BTS over polish, loop engineering.
Read the rules →
Artists planning a shoot
The One-Day Shoot Plan
The shot list + hour-by-hour run-of-show that turns one shoot day into 30 pieces of content. Printable — hand it to whoever's filming.
Open the template →
Brand + agency teams
The Activation Coverage Checklist
The 12 shots every brand activation needs — and the 3 everyone misses. The structure behind our All-Star Weekend activation coverage.
Open the checklist →
Founders · HR · Ops
The Team Page Audit
Your team page is in every deal's diligence. Five checks that show what your current headshots are telling prospects.
Run the audit →