Free · For artists, venues & brands
3 reasons your last video didn't get shared.
Drop a link to your most recent video. We record a free 60-second teardown over your actual footage — what's killing the hook, where the pacing dies, and why the package isn't earning the click. Then exactly how we'd fix each one.
Recorded by a working director · 4 slots per week
What's actually going wrong
It's almost never the footage.
Six years of shooting for labels, brands, and venues — the same three problems show up in almost every video that underperforms. All three are fixable without a reshoot.
01
The hook arrives late
Viewers decide in under 2 seconds. If the best moment of your video is at 0:19, nobody who needed to see it ever did. We show you the frame that should've been first.
02
The pacing flatlines
Same shot length, same energy, no escalation — retention graphs die in the middle. We mark the exact cuts where people leave and what an editor would do instead.
03
The package doesn't sell it
Cover frame, caption, first line, format for the platform. Great videos die with weak packaging every day. We grade yours against what's winning right now.
How it works
Link in. Teardown back. 48 hours.
1
Drop your link
YouTube, Instagram, TikTok — whatever you posted last. Takes 60 seconds below.
2
We record over it
A real director screen-records a 60-second breakdown of your video. Not a template. Not AI notes. Your footage, our eyes.
3
You get the fix list
The video + the three fixes, in your inbox within 48 hours. Do them yourself, or ask us to.
The teardown covers
Five things, graded honestly.
- Hook — do the first 2 seconds earn the next 10?
- Pacing — where the energy dies, cut by cut
- Color & grade — does it look intentional or accidental?
- Sound — mix, music choice, sync moments missed
- Packaging — cover frame, caption, format-per-platform
- One thing you did right — worth knowing so you keep doing it
